Top Tools Every Seller Must Use to Research Winning Products & Analyze Competitors for Global Selling on Amazon, Walmart & eBay

In the fast-growing world of global e-commerce, the foundation of a successful store lies in product research and competitive analysis. Whether you're launching your first Amazon store from India or scaling on Walmart and eBay in the U.S. market, using the right tools is crucial to identify winning products, understand customer demand, and beat the competition.

Here’s a comprehensive list of the top tools that global e-commerce sellers should use to research products and competitors:

 

1. Helium 10 – The King of Amazon Product Research

Best For: Amazon Sellers
Key Features:

• Black Box helps find high-demand, low-competition products.

• Xray gives real-time data from Amazon listings.

• Cerebro reveals keywords used by your competitors.

Helium 10 is one of the most powerful tools trusted by thousands of sellers for Amazon global selling. Its tools offer keyword research, listing optimization, and profitability tracking in one place.

 

2. Jungle Scout – The All-Rounder for Amazon

Best For: Beginner & Intermediate Amazon Sellers
Key Features:

• Product Tracker for tracking sales of competitor products

• Opportunity Finder to discover untapped niches

• Supplier Database to find verified suppliers

Jungle Scout is highly popular for its ease of use, and it’s perfect for Indian sellers starting Amazon business in the US or Canada.

 

3. ZonGuru – For Deep Product Intelligence

Best For: Sellers scaling their Amazon business
Key Features:

• Niche Finder for low-competition products

• Sales Spy for tracking product performance

• Easy Source to find suppliers directly

ZonGuru is an underrated but powerful research suite that helps you find what sells and how to beat top competitors.

 

4. Terapeak by eBay – Official Product Research Tool

Best For: eBay Global Sellers
Key Features:

• Analyze 1-year historical pricing

• Study competitor listings

• Discover seasonality & top-performing categories

If you are planning global dropshipping from India to eBay USA, Terapeak gives you direct access to what’s trending and how to price your products.

 

5. Walmart Seller Center + DataHawk

Best For: Walmart Sellers
Key Features of DataHawk:

• Keyword & Listing Performance

• Competitor Monitoring

• Sales Rank History

Walmart does not have a rich public database like Amazon, but with DataHawk, you can track top-performing Walmart listings, category trends, and pricing insights.

 

6. Google Trends & Keywords Planner

Best For: Market Trends Validation
Key Uses:

• Discover seasonal product demand

• Track geographical interest

• Find high-traffic search terms for PPC

For global selling from India, Google Trends helps validate if your product has interest in the US, UK, Canada, or UAE.

 

7. Keepa – Product Price & Sales History

Best For: Amazon Sellers
Why Use It:

• Check product pricing history

• Analyze sales rank fluctuations

• Avoid price wars and low-margin products

Keepa ensures you don’t invest in dead or declining products. It's perfect for dropshipping or private labeling.

 

8. BuzzSumo & SimilarWeb – Market Intelligence Tools

Best For: Social & Web Traffic Research
Uses:

• Discover what products are going viral

• Analyze competitor website traffic

• Research blog content that ranks well

This is great when launching a D2C brand globally from India, especially when content marketing is part of the plan.

 

Conclusion:

When you’re entering the global e-commerce market from India — whether through Amazon, Walmart, eBay, or Etsy — product research is not optional. It’s the backbone of building a profitable, scalable, and sustainable business.

Use these tools smartly to:

• Find high-demand, low-competition products

• Beat competitors with better listings

• Launch confidently and scale strategically

Whether you are a beginner or experienced seller, the right tools make the difference between struggling and succeeding in global e-commerce.